Design that empowers, not overwhelms.
Our Story
Evie Grey Studio was founded on the idea that small businesses should have access to thoughtful, strategic design without corporate red tape. With experience in brand strategy, marketing, and visual storytelling, EG is a place where creativity meets purpose and every choice supports your goals.
We believe great design should feel effortless. Every color, word, and layout is chosen with a strategy to help small businesses grow with clarity and confidence.
Our Approach
Strategy First
Design with Intention
Empower Through Education
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Yvonne Kalbfell is a creative consultant and visual strategist with more than 20 years of experience helping brands turn complex ideas into clear, engaging stories. Her work spans design, marketing, content strategy, and creative leadership across a wide range of industries.
Evie Grey Studio reflects her belief that small businesses deserve thoughtful design just as much as large organizations. Yvonne brings direction, strategic thinking, and a deep love for visual storytelling to every project. She is known for being easy to work with, kind, and hands-on. As a creative director, she guides with clarity instead of pressure.
She also serves as the Director of Community for the AIGA Connecticut chapter.
Her approach makes design feel approachable by giving clients the tools, confidence, and guidance to stay consistent long after a project is complete.
At the heart of her work is a simple idea: design should empower you, not overwhelm you.